@article{1641,
  keywords = {attitude change, classical conditioning, racial and ethnic groups, Japanese and East Indian Canadians},
  author = {John Kehoe and Frank Echols and John Stone},
  title = {Changing negative attitudes toward Japanese and East Indian Canadians in elementary school children by using classical conditioning procedures},
  abstract = {<p>Tested the hypothesis that positively evaluated words, when paired with emotionally ambiguous slide photographs of Japanese and East Indian Canadians, would bring about a positive change in attitudes toward these 2 groups. Lower mainland (British Columbia) attitudes toward Japanese Canadians are positive and attitudes toward East Indian Canadians are negative. It was anticipated, on the basis of an earlier study by T. S. Parish and F. Lambert (1973), that attitudes toward the Japanese Canadians would change more significantly than attitudes toward East Indian Canadians. Ss were 104 5th-, 6th-, and 7th- graders of varied ethnic backgrounds. Pretest means of attitudes toward Japanese Canadians and East Indian Canadians showed significantly more positive attitudes toward Japanese Canadians. The East Indian slides associated with positive words resulted in significant treatment effects. There were no other treatment effects. (2 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)</p>
},
  year = {1978},
  journal = {Alberta Journal of Educational Research},
  volume = {24},
  pages = {257-261},
  url = {https://psycnet.apa.org/record/1980-11787-001},
}