Antidiscrimination interventions, political ads on transgender rights, and public opinion: Results from two survey experiments on adults in the United States Author Andrew Flores, Donald Haider-Markel, Daniel Lewis Publication Year 2021 Type Journal Article Abstract Political advertisements can shift attitudes and behaviors to become more exclusionary toward social out-groups. However, people who engage in an antidiscrimination exercise in the context of an experiment may respond differently to such ads. What interventions might foster inclusive attitudes in the presence of political communications about social policy issues like transgender rights? We examined two scalable antidiscrimination exercises commonly used in applied settings: describing a personal narrative of discrimination and perspective-taking. We then showed people political ads that are favorable or opposed to transgender rights to determine whether those interventions moderate how receptive people are to the messages. Relying on two demographically representative survey Keywords transgender rights, public opinion, prejudice reduction, survey experiment, media effects, backfire effects, antidiscrimination intervention, political advertisements, intervention, political attitudes, Transgender (Attitudes Toward), Advertising, exercise, prejudice, Media Exposure Journal Front. Psychol. Volume 12 Date Published 08/2021 Type of Prejudice/Bias Transgender/Genderqueer Country United States Method Online / Survey Setting Community Google ScholarBibTeX