Can we reduce our latent prejudice? An examination of the Asian cultural assimilator with the use of the Implicit Association Test Author Layton Curl Publication Year 2002 Type Thesis Abstract Three explicit measures of prejudice and the Implicit Association Test (IAT) were used to examine the effectiveness of a theory-based culture assimilator on reducing implicit and explicit prejudice. It was hypothesized that both explicit and implicit scores would be reduced by the assimilator. The data did not support either hypothesis. Measures of explicit prejudice were not affected by the assimilator. Though no significant differences were found between the control and experimental groups, there were significant differences found on the Implicit Association Test within the experimental group. Men demonstrated slower reaction times, indicated by higher IAT scores after the assimilator, while women demonstrated faster reaction times, indicated by lower IAT scores after the assimilator. Post-hoc analysis of pretest scores found that men were significantly higher on the Modern Racism Scale than women. This trend was also seen on the Discrimination and Diversity Scales, though it did not reach significance. The data in this study and other recent studies, further questions what the IAT is measuring. It now appears more likely that the IAT is tapping into an affective component of attitudes and prejudice. It is uncertain why explicit scores of prejudice did not change after training with the assimilator. One possibility is that by openly informing participants of the purpose of the study-to study prejudice-, adjustments for social appropriateness were made prior to pre-testing. Alternatively, the assimilator may not be effective in shifting explicit scores of prejudice. (PsycINFO Database Record (c) 2016 APA, all rights reserved) Keywords acculturation, Asians, implicit bias Thesis Type PhD Thesis University University of Mississippi URL External link to reference Full text The following is an excerpt of the intervention methodology. For more information, please see the full text of the article on the publisher's website or through your institution's library. Methodology Participants A total of 309 students (178 women and 131 men) from the University of Mississippi participated in the study [...]. Participants' age ranged from 18 to 25 with a mean of 19.06. [...] Materials for Explicit Measurements Modem Racism Scale (MRS). This scale contains seven items and uses a five point Likert scale ranging from -2 to + 2, with an overall score ranging from -14 to + 14. For this study the work “Black” was replaced with “minority.” Lower scores indicate prejudice or anti-minority attitudes, while higher scores indicate pro-minority attitudes. [...] Discrimination and Diversity Scales. These scales contain eleven items measuring discrimination and four items measuring diversity. A five point Likert rating scale is used, ranging from -2 to +2, with overall scores ranging from -22 to +22 on the discrimination scale and -8 to +8 on the diversity scale. Lower scores on the discrimination scale represent more prejudice attitudes, while higher scores represent more tolerant or accepting attitudes. Lower scores on the diversity scale represent less tolerance for diversity while higher scores indicate increased tolerance for diversity. [...] Materials for Implicit Measurements An Implicit Association Test (IAT) was designed by the researcher to test for flash across a computer screen. The “e” key is used for selecting stereotypically Asian American names such as “Tomoko,” while the “i” key is used for selecting stereotypically European American names such as “Betty.” Participants are then asked to sort words with “positive” or “negative” connotations such as “love” with the “e” key and “hate” with the “i” key. Afterwards, both names and words are jumbled together and participants are asked to continue sorting by pressing “e” for both “Asian American” and “negative” words and “i” for both “European American” and “positive” words. In the next set of trials participants are asked to sort names only, this time using the "e" key for "European American" names and the "i" key for "Asian American" names. Finally, names and words are jumbled together again, and participants are asked to associate "European American" names and "negative" words by selecting the "e" key and "Asian American" names with "positive" words by selecting the “i” key. [...] Experimental Variables The Asian Cultural Assimilator was used as the experimental manipulation. Participants used the interactive video format in which ten scenarios describe a social interaction between people from two cultures. [...] The scenario is followed by four alternatives and the readers are asked to choose the one that they think is reasonable from their own personal perspective. On making a selection they are directed to proceed to a page where they are provided with evaluative feedback: why the selection made is correct or incorrect. If the reader selects an incorrect response, he is directed back to the critical incident and asked to make another selection. [...] Procedure Participants were divided into six groups, four control groups and two experimental groups. Each group consisted of approximately fifteen to twenty-five subjects. Two of the control groups watched a video and were tested afterwards, while the remaining two control groups were tested both before and after their videos. [...] The first experimental group completed the assimilator and was tested afterwards. The second experimental group completed the surveys and implicit association test two times, once as a pre-test measure and afterwards as a post-test measure. [...] Participants worked through the assimilator as a team, with the guidance of the researcher as a facilitator. Students were asked to individually select answers to the scenarios and write them down or keep them in mind. Then group decisions were made regarding which answers to choose. [...] Type of Prejudice/Bias Race/Ethnicity Country United States Method Lab Setting College/University Google ScholarBibTeX