Inducing similarities and differences in imagined contact: A mutual intergroup differentiation approach

Publication Year
2015

Type

Journal Article
Abstract

To enhance the prejudice-reducing effects of imagined contact we investigated a novel form of imagined contact (“balanced similarity”) which emphasized both similarities and differences between the ingroup(er) and the outgroup(er). Experiment 1 compared balanced similarity with conditions inducing only differences or only similarities. “Balanced similarity” led to more positive outgroup attitudes; its differences with the “high similarity” condition were mediated by reduced distinctiveness threat, whereas its differences with the “low” similarity condition were mediated by higher perceived intergroup similarity. Experiment 2 compared the “balanced similarity” imagined contact scenario with the “standard” (positive) imagined contact scenario (Crisp, Stathi, Turner, & Husnu, 2008), and found that both conditions promoted equally favourable attitudes that were significantly more positive than in the control condition. However, only the “balanced similarity” imagined contact condition differed from the control condition on intergroup anxiety and contact self-efficacy. The “balanced similarity” condition also had an indirect effect (via self-efficacy) on positive action tendencies towards the outgroup. We discuss the utility of “balanced similarity” imagined contact, especially where contact is limited and conflict is present.

Journal
Group Processes & Intergroup Relations
Volume
20
Pages
427–446
Type of Article
Journal Article
Full text

The following is an excerpt of the intervention methodology. For more information, please see the full text of the article on the publisher's website or through your institution's library.

Experiment 1

Participants and design. A total of 60 Greek Cypriot students at the University of Cyprus were randomly allocated to each of three conditions in a one-factor between-subjects design (20 participants / condition): “high similarity” condition (13 females, 7 males), “low similarity” condition (14 females, 6 males), “balanced similarity” condition (14 females, 6 males). [...]

Procedure. The participants were asked to imagine the scenario they were given for 1 minute. [...] the participants were asked to describe in as much detail as they wished the scene they had imagined immediately after the period of engaging in mental imagery. [...] The participants were then asked to imagine that through the conversation they discovered that the Turkish Cypriot stranger was in fact: a) Very similar to them and their ingroup in the “high similarity” condition [...] b) Different from them and their ingroup (“low similarity”) [...] c) Similar to as well as different from them and their ingroup (“balanced similarity”) [...]

Measures

Dependent variable. Attitudes towards Turkish Cypriots were measured by an 11-point thermometer-like scale on which participants had to indicate how they felt towards Turkish Cypriots. [...]

Mediating variables. Distinctiveness threat was measured via two items (r = .56, p < .001) that were rated on a 7-point scale (1 = strongly disagree; 7 = strongly agree). [...] The participants were asked to rate on a Likert scale [...] to what extent they thought that Turkish Cypriots are similar to Greek Cypriots [...]

Control variable. Prior outgroup friendships were measured with one item asking the participants how many Turkish Cypriot friends they have (1 = none; 5 = a lot).

Experiment 2

Participants and design. Fifty Greek Cypriot undergraduate students (all female) studying at the University of Cyprus were randomly allocated to one of three conditions in a one-factor between-subjects design: (a) “balanced similarity” imagined contact condition (N = 17); (b) “standard” imagined contact condition (N = 17), and (c) control condition (N = 16). [...]

Procedure. The procedure was the same as in Experiment 1 with the only difference being the content of the scenarios the participants had to imagine. In the control condition the participants had to imagine a pleasant scene [...] The instructions were: [Verbal Stimulus 1...] The instructions for the scenario in the “standard” imagined contact condition were as follows: [Verbal Stimulus 2...] Lastly, the instructions for the scenario of the “balanced similarity” imagined contact condition were as follows: [Verbal Stimulus 3...]

Measures

Dependent variables. Attitudes towards Turkish Cypriots were measured in the same way as in Experiment 1, that is, via a feeling thermometer [...] Intergroup anxiety was measured using a fouritem measure [...] Contact self-efficacy was measured with three items [...] All items were rated on a 7-point scale (1 = strongly disagree; 7 = strongly agree). Action tendencies were measured via a three-item scale [...]

Control variable. Prior intergroup contact was measured via one item asking participants how much contact they had had with Turkish Cypriots (1 = no contact at all; 5 = a lot of contact).

Type of Prejudice/Bias
Country
Method