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Methods and Measures

Video Pretest The positive exemplar video clip was pretested on an undergraduate prejudice and stereotyping class at the beginning of the semester. Students were shown three videos portraying positive disability exemplars [...] in no particular order. Students were then given a seven-question survey asking their opinions about the video clips. [...]

Procedures Participants were recruited from an online student participant pool that is administered by the sampled university. [...] Students recruited from the participant pool were randomly assigned to either a control condition or an experimental condition. Those students assigned in the control condition were directed to the Disability IAT, given a survey immediately after, and then shown the [...] video [...] Those in the experimental condition were first shown the video with positive disability exemplars, then directed to the IAT, and given the survey immediately after to see if mediated communication interventions have an effect on reducing implicit bias, communication apprehension and negative disability stereotypes. [...]

Study Population and Sample Size [...] One hundred and eighty undergraduate students were recruited from the college’s participant management system, where the majority of participants were sophomores (n = 60), Caucasian (n = 129) and female (n = 134). Out of the 180 students who took part of the study, a small minority reported having a disability (n = 17) and 35.5% (n = 65) reported having a family member with a disability. This portrays that 88% of the sample population reported themselves as being able-bodied. [...]

Survey Measures [...] This study adapted the PRICA scale to include disability [...] In addition, the study includes the Attitudes to Disability Scale (ADS), which is used to assess students’ attitudes about individuals with disabilities. [...] As foil questions, participants were asked about the quality of the video and their evaluations of the video clips [...]. Each question contained statements with a 7-point modified Likert scale [...]

IAT Measures Those in the control group were immediately directed to the IAT test and those in the experimental condition were directed to the IAT after they were shown the video clip. [...]