The current unrest in Thailand's four southernmost provinces has widened the gap of mistrust and prejudice between Thai-Buddhists and Thai-Muslims. This study examined the efficacy of storytelling on multicultural understanding and respect among students of the two ethnic groups. The authors hypothesized that the strategic storytelling program, which incorporated non-prejudice and intergroup contact factors, would foster multicultural understanding and respect among Thai-Buddhist and Thai-Muslim students. The results supported the hypothesis. Implementation is illustrated as well as discussion and limitations.